The U.A.E. Pavilion which was serviced by dilussion for interactive content planning, design and building, was awarded a Silver Medal by BIE (Bureau International des Expositions) and Yeosu Expo Organizing Committee.
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The world’s largest marine festival, Yeosu Expo was held for 93 days with the theme of ‘Living Ocean and Coast’ and closed on 12th with record of 8,047,793 accumulative visitors.
Bureau International des Expositions (BIE) and 2012 Yeosu Expo Organizing Committee have recognized the country’s pavilion for effectively communicating the expo’s theme of ‘Living Ocean and Coast,’ though excellent content and videos.
BIE mentioned that UAE Pavilion has played an immense role in bringing the expo’s strategic vision and Yeosu citizens together and the various video content of UAE Pavilion, which impressed visitors from many countries, will continue to contribute to humanity’s effort to create Living Ocean and Coast.
Mr. Shaikh Abdullah, UAE’s Ministor of Foreign Affairs, said “As a representative of the pavilion, I am very pleased that UAE’s effort in protecting oceanic environment was recognized by the world.” Bronze Medals went to U.S., Japan, Russia, Germany, Turkey, Italy, Spain and Denmark.
In the closing ceremony, 1,100 distinguished guests from around the world, including Mr. Whang Sik Kim, Korea’s Prime Minister, Mr. Gi Moon Bhan, UN Secretary General, Mr. Vicente Gonzalez Loscertales, BIE Secretary General, Mr. Willy Telavi, Tuvalu’s Prime Minister and Mr. Dong Seok Gang, Commissioner of Organizing Committee of 2012 Yeosu Expo., celebrated the success of the expo. The committee has selected Yeosu Declaration signed by 100 countries in an agreement of working together to ensure green growth stems from sustainable ocean. The declaration underlines the importance of the ocean, which are in grave peril due to climate changes and destruction of marine ecosystem and includes 9 articles to protect marine resources, a common heritage to all of us.
2012 Yeosu Expo was truly the world’s largest marine festival with over 8 million visitors, 13,000 cultural performances, 10 international organizations and 104 countries participated. The quality of the expo was highly considered as well with various exhibition content, abundant cultural performance and diverse visitor services. In an interview, Mr. Vicente Gonzalez Loscertales, BIE Secretary General, publicly confirmed that 2012 Yeosu Expo was a success in many ways including professional evaluations and subject expressions.
The UAE Pavilion was designed by Arab Emirates Media Committee with the theme of the expo, ‘Living Ocean and Coast.’ Various interactive installations and video content communicated the story of UAE’s development and showed how the nation is keen to the ocean. The videos showed the coast of the nation and efforts being made to protect marine species.
One of the video content of the Pavilion was a story about a boy who tracks down the sea turtle, named Pearl, from 1971 (the year the country became independent). The rescue mission commences when the GPS signal from Pearl stopped and Ali, the boy, sneaks into the research vessel. And then the story goes on to show how plastics affect lives under water. When Pearl swallows plastic and dies, Ali decides to act. Dreaming clean ocean without plastic, he acts to make differences to the world.
UAE is gearing up to ban the use of plastics because they don’t decompose naturally. This, as one of the government’s long term commitment to get rid of plastics, will go into effect from 1st January 2013.
In Infopod and Relections, visitors were able to watch various video content about marine ecosystems in the country. Infopod showed six short movies about turtles, dugongs, sharks, mangroves, corals and fishery. These videos, created in 2012, introduced marine environments which were known not by many at that time. Dugong video showed a group the animal, a sea mammal that lives on seaweeds, in the second largest dugong habitats in the world. Also the shark video introduced a newly discovered species of shark.
UAE is working to host the expo in 2020. If it works out, the expo will be held in Dubai, the country’s second biggest city.
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The UAE Pavilion at EXPO 2012 Yeosu Korea has been awarded a Silver Medal for its ‘creative display’. With over 100 participating countries, categorised into A, B, and C classes, depending on their level of participation, the UAE was assessed alongside ten other major nations in the top-rated A Class.
Its imaginative films, all of which were strongly focused on the theme of ‘Living Ocean and Coast’, were selected by the judges for their high quality and strong impact on audiences. The main film showing in the pavilion, The Turtle, has drawn considerable praise from critics and visitors alike. The international judging panel of the B.I.E. Medal Awards made special mention of the film in their comments at the award ceremony, prior to the closing of the three-month exhibition.
The B.I.E. Medal Awards are hotly contested by the participating countries at EXPO. The UAE’s achievement in beating all other members of the top class (with the exception of China) was widely recognised as high praise for its ‘on message’ media and imaginative displays, including around ten films on a variety of aspects of the UAE’s seas and coast. The bronze medal for ‘creative display’ was awarded to Australia and other competing nations included USA, Japan, Russia, Germany, Turkey, Italy, Spain and Denmark.
‘I take the opportunity to congratulate our Korean friends on hosting a very successful EXPO event on the globally important theme of ‘Living Ocean and Coast’ ,’ stated His Highness Shaikh Abdullah bin Zayed Al Nahyan, UAE’s Minister of Foreign Affairs and Chairman of the National Media Council that is responsible for running the UAE Pavilion at B.I.E.’s Expo events. ‘I am also pleased that we have received this recognition of our sustained efforts to make a positive contribution to the EXPO movement, led by B.I.E. We look forward to participating at EXPO 2015 in Milan, at EXPO 2017, and indeed to the hoped for successful outcome of our bid to host EXPO 2020 in Dubai. I believe that awards such as this demonstrate our serious commitment towards, and understanding of, the core values of B.I.E. and the main goals of all such events. I can promise all participating countries that the UAE is putting all its weight behind the 2020 bid and that, if successful, the event itself will remain true to these values whilst creating a display that will live long in people’s memories and contribute towards positive change in different fields.’
HE Reem Al Hashimi, UAE Minister of State and Managing Director of the Higher Committee for Hosting the World Expo 2020 reiterated the Foreign Minister’s comments and congratulated the National Media Council on its management of the UAE Pavilion project in Korea. ‘We have learnt a great deal about the whole EXPO process through our involvement with this great event’, she added. ‘I look forward to putting these lessons into practice as we progress towards the decision day at the B.I.E. General Assembly in November 2013. I remain convinced that, notwithstanding the worthy bids of our competitors, the UAE is the best and most logical location to host EXPO 2020. It is a big challenge but one that we are very confident that we can fulfil’, she added.
The UAE Pavilion Commissioner, Mr Ibrahim Al Abed, thanked the UAE President, His Highness Shaikh Khalifa bin Zayed Al Nahyan, the UAE Cabinet, under its Prime Minister His Highness Shaikh Mohammed bin Rashid Al Maktoum, and Abu Dhabi Government, under its Crown Prince, His Highness Shaikh Mohammed bin Zayed Al Nahyan, for their strong support for the UAE’s participation at EXPO 2012. He also paid tribute to the National Media Council staff members who managed the pavilion.
The Silver Medal was received on behalf of the UAE Government by Pavilion Director and Deputy Commissioner, Abdulla Al Aidarous, who acknowledged the strong support given to the EXPO pavilion project by federal and national governments. He also paid tribute to the Emirati volunteers and artists who added such a strong national flavour to the pavilion, helping to portray the country in a very positive light. He also thanked the pavilion’s staff members for their strong support.