Client : SM Entertainment Developer : Dilussion Inc. Duration : 2018.04 ~ 2018.05
Exhibition Period : 2018.05.04 ~ Role : Design, Construct, Operate
Innovative new media solutions
On May 4th, 2018, a new exhibition / entertainment experience space, ‘SMTOWN MUSEUM’, was opened on the 3rd floor of COEX SMTOWN.
SMTOWN MUSEUM exhibited plentiful musical history of SM Entertainment’s artists, through a variety of new media methods. This new exhibition / entertainment space provided special experiences to K-POP fans around the world.
Dilussion added innovative new media solutions to make SMTOWN MUSEUM even more fascinating. 12 HYPERVSNs were installed in the entrance wall, in high definition 3D holographic visuals of SMTOWN MUSEUM’s symbol and 9 artist group logos.
HYPERVSN is a high-tech hardware device generating stunning 3D visuals, in which a fan-type device appears to be floating in the air and perceived by viewers as hi-resolution holograms.
Installation technique includes a single or multi-type set-up. In the case of SMTOWN MUSEUM, 12 HYPERVSNs, a multi-type was customized and synchronized to form one big 3D hologram image. Full resolution and large-sized holographic effect delivered dynamic impact on a static exhibition space and created an impressive and striking 3D holographic visual.