SM Ent. Mini V-Theater

Developer: dilussion Inc.           Duration: 2013.09 ~ 2013.11          H/W: Holographic Screen Technology          S/W: Holographic Interface Design

Project Description

SM Entertainment Mini V-theater is a small-scale hologram theater that we designed and built for SM Entertainment in Lotte Department Store Young Plaza, Myoungdong.
Since its opening in November 2013, it has been showing fantastic performance of various artists along with eye-catching projection mapping video content.








3D Space Modeling

A bird-eye-view image of the place: the Mini V-Theater and shop that fans can purchase various items related to artists of SM Entertainment.


Project Output

Projection mapping technique maximized the visual impact.


Although the size of the hologram is scaled-down, the visual experience is guarantied by specially directed video and extended viewing angle. The space and installation was well received.


Installation & Simulation

The store under construction for the grand opening.