SAMSUNG Galaxy Note7 UNPACKED 2016

Client : Cheil Worldwide          Developer : Dilussion Inc.          Performance Period : 2016. 10

Role : Content Development, System, Hardware, Installation

Project Description


August 2nd 2016, the day Galaxy Note 7 finally becomes public,

more than 1,000 people gathered at the Samsung Galaxy Unpacked Event (hereinafter ‘Unpacked’), held in Hammerstein Ballroom, New York.

This year’s Galaxy Note 7 was unveiled not only in New York,

but simultaneously in London and Rio de Janeiro, the host city of 2016 Summer Olympics.


To deliver unique experiences of functions and features of Galaxy Note 7,

Dilussion provided an interlock system with the phone and the interactive touch table display (hereinafter ‘touch table’) to offer various exciting contents.


Through intimate link between the touch table and Galaxy Note 7, visitors were able to feel the innovative design and sensitivity of the product,

and were also able to experience multi-novel changes that new products will bring to our daily lives.



Content Development







Project Output

[Samsung unveiled the Galaxy Note 7 for the first time at the Samsung Galaxy 2016 Launch Event]

A launching presentation was given for the Samsung Galaxy Note 7 at the Hammerstein Ballroom.


[Galaxy Studio in New York, USA, Rio de Janeiro, Brazil, London, UK]

After the presentation, the venue provided lots of contents to experience.

In addition to the New York venue, the Olympic Park in Rio de Janeiro, Brazil, where the 2016 Summer Olympics are still in full swing, and in London, the hub of European trends, all 3 Galaxy Studios opened at the very same time.


[Various contents of the touch table allow users to enjoy key features of Galaxy Note 7]


[Users enjoying various contents of the touch table]

Visitors from all over the world, as well as numerous Olympic athletes from visited the Galaxy Studio.

They were all able to experience unique features and amazing performance of Galaxy Note 7 through many effective and intuitive contents of the touch table.