MWC 2018 SAMSUNG Galaxy S9

Client : Cheil Worildwide         Developer :  Dilussion Inc.         Duration :  2017.12 ~ 2018.02

Exhibition Period : 2018.02.26 ~ 2018.03.16.         Role : System, Hardware, Contents, Design

Project Description


Samsung Electronics unveiled its ‘Galaxy S9’ series at the 2018 MWC (Mobile World Congress) in Barcelona, Spain on February 26, 2018.


Two days ago, on February 24, 2018, the Galaxy S9 series, a premiere of Samsung Galaxy Unpacked event was held in the same area, demonstrating various new features such as Dual Aperture, AR Emotion and SUPER SLOW-MO, and the Infinity Display design with almost no bezel on both sides further improved the perfection.

Dilussion designed and developed content that enables intuitive and effective delivery of newly added features to the Galaxy S9 series at 2018 MWC.












Project Output


The interactive solution, created for the Galaxy S9, has removed the transparent crystal knob to make the product smartphone stand out more.
(Transparent crystal knob is a patented technology of the Dilussion that enables the product to be easily and quickly recognized by a special transparent marker.)

Transparent Crystal Knob


Through this process, simple navigation and user experience using only smartphone were strengthened, effectively communicating the features of S9 to many visitors.
Dilussion’s new interactive table solution has been successfully completed with the attention of many visitors to MWC 2018.