MWC 2017 SAMSUNG

Client : Cheil Worildwide          Developer : Dilussion Inc.          Performance Period : 2017. 02. 27. ~ 2017. 03. 15.

Role : Content Development, System, Hardware, Installation

Project Description

 

‘MWC (Mobile World Congress) 2017: The Next Element’ was held in Barcelona, Spain from February 27 to March 2, 2017.

For the past 12 years, MWC has been presenting the opportunity to explore trends of mobile devices and to realize the direction of change in the technology market.

 

At this year’s MWC, Samsung introduced a Windows-based laptop, ‘Galaxy Book’, which allows users to alternately, yet simultaneously use with the premium tablet, ‘Galaxy Tab S3’. Samsung also introduced the distinguished writing tool, the S Pen, the mobile payment system, ‘SAMSUNG PAY’, and to mention a few.

 

Dilussion provided services using a multi-touch Interactive Table to help visitors experience a wide range of Samsung’s new products in one place.

Visitors were able to experience key features of Galaxy Tab S3 and Galaxy Book through Interactive Tables.

They were able to learn about SAMSUNG PAY’s simple and secure mobile payment process, including the online payment system.

In addition, visitors were also able to experience the ‘Gear S3’ and ‘Galaxy S7 Edge’ both which were introduced at UNPACK, Germany and MWC 2016, respectively.

Role

100%

Content Development

100%

System

100%

Hardware

100%

Installation

Project Output - Galaxy Book

 

Project Output - Galaxy Tab

 

Project Output - Samsung Pay

 

Project Output - Galaxy S7 Edge

 

Project Output - Gear S3