Client : Cheil Worldwide          Developer : Dilussion Inc.          Performance Period : 2017. 09. 01. ~ 2017. 09. 06.

Role : Content Development, System, Hardware, Installation

Project Description


Europe’s biggest trade show for consumer electronics and home appliances was held on September 1 in Berlin, Germany.

IFA, which opens in Germany every year, is one of the world’s top three consumer electronics and IT exhibitions along with CES (Consumer Electronics, USA) and MWC (Mobile World Congress, Spain)


Samsung has chosen ‘Your New Normal’ as the theme of IFA 2017 to introduce the new standardization of daily life through innovative technology and introduced a variety of products with smart connectivity.

Following IFA 2016, Dilussion participated in this year’s exhibition as well.

In accordance with Samsung’s IFA 2017 theme, Dilussion offered amusing and novel ways to introduce the smart phone and wearable products to the audience.

Galaxy Note 8’s revolutionized S Pen, and Smart Watch with enhanced fitness function were introduced to the public.



Content Development







Project Output - Intractive Table


For the first time in Europe at IFA 2017, Samsung introduced the Galaxy Note 8 which was previously unveiled at UNPACK in New York, last August.

The first public event in Europe was so popular that numerous visitors had to stand in line to experience the product themselves.

In particular, Dilussion’s patent technology, the ‘Transparent Marker’, a device which is used to control the Interactive Table, received high praise and attention by the audience.

Through the interaction between Galaxy Note 8 and the transparent acrylic, visitors were able to explore the key features of Galaxy Note 8 on the Interactive Table. They were also able to control and experience the associated sub-contents to create diverse new experiences.


Project Output - Fitness


In this year’s IFA, Samsung unveiled three new wearable products that have enhanced fitness functions:

the Gear Sport smart watch, Gear Fit2 Pro fitness band and Gear IconX 2018 wireless earbuds.

In an exclusive experience space resembling a sports gym, Dilussion provided visitors to experience various features of fitness program.

Through realistic activities such as cycling and rowing machines, visitors were able to learn about the usage and functions of the product.


Project Output - Bixby Popup Book


Samsung’s AI platform, Bixby, connects all electronic appliances with a smartphone, providing an integrated user experience (UX).

Dilussion developed a ‘Pop-up Book’ type solution to deliver effective and fun experience of Bixby.

When the sensor and circuit are configured inside the Pop-up book and its element is actuated, a voice corresponding to each situation flows out and Bixby from smartphone responds to that element.

This service made it easier for visitors who were uncomfortable talking to Bixby directly.