IFA Berlin 2014_LG Electronics

Client : LG Electronics          Agency : dilussion Inc.          Developer : dilussion Inc.

Duration : 2014. 07 – 2014. 09    Exhibition Period : 2014. 09. 04 – 2014. 09. 10

Role : Entire project execution (Project Plan, Content development, GUI design, Installation)

Project Description

Every year consumer electronics manufacturers around the world gather in Berlin for IFA (International Funkausstellung).

In 2014, dilussion helped LG Electronics, the third largest appliance manufacturer, and delivered interesting interactive content.

In this exhibition LG Electronics wanted to communicate their new Web OS, an operating system for LG Smart TVs, with consumer-friendly designed character, Bean Bird. To help the client achieve this goal, dilussion provided a media solution named ‘Create My Own Bean Bird’ which consumers can easily befriended with the character.

 

Upon detecting a person in front of the kiosk, the camera captures the user’s body figure and cloth color in creating customized Bean Bird. Users play the game through this character. Once done with the game, customized Bean Birds are shared on a huge screen in the exhibition hall and the user can share this character through SNS.

 

Simple yet intuitive content satisfied two major needs of the client: keep the exhibition hall busy and communicate the core value of new LG Smart TVs – simple experience.

Role

100%

Planning

100%

Content Development

100%

GUI design

100%

Installation

 

Project Output

Main entrance of IFA, the largest consumer electronics fair in Europe.

This boy is having a good time with Bean Bird character that has the same color with what he is wearing.

When the game ends, the character is displayed on the big screen where Bean World video and promotional film continuously loop, maximizing contents exposure to the visitors.

Technical Specification

When the game ends, the character is displayed on the big screen where Bean World video and promotional film continuously loop, maximizing contents exposure to the visitors.

GUI Flow

 

When this user approaches the kiosk, her body figure and cloth colors are captured to create personalized Bean Bird. User plays the game with created character and share the result of it.

Result

 

Many people visited the booth particularly enjoyed experiencing customized characters.