Client : IBM Korea Developer : Dilussion Inc. Duration : 2017.02 ~ 2017.04
Perpormance Period : 2017.04 Role : Contents, Development, Installation
IBM KOREA 50th ANNIVERSARY
In celebration of 50th Anniversary, IBM Korea exhibited a variety of historical events though fun interactive experience zone, set up in IFC Mall, in April.
Dilussion provided 2 media solutions for this exhibition; a 3D Gesture Interactive Motion Album, helping users experience and learn IBM’s historical events and values it has, and, an Interactive Photo Booth, allowing users to remember and embrace the moments with IBM.
In the Motion Album, an IBM Village tells the story and events of many history of IBM has developed. For this particular media solution, a character named ‘IBMer’ was created visiting the village and introducing various stories and events of IBM.
Interesting elements from each story were applied by interactive media using motion-gestures. As a result, users were able to perceive the brand story effectively.
A chromakey technique photo booth was developed for users to select desired backgrounds and publish real-time synthesized photos.
Dilussion created various background designs and produced a stable system where IBM could promote its brand stories to the audience. Users were also able to upload their photos on SNS.