Client : Amore Pacific Agency : BBDO Korea Developer : dilussion Inc.
Exhibition Period : 2015.05.01 ~ 2015.05.07 Role : Entire Outdoor New Media Promotion Design & Execution ( Interior, New Media, Contents, Installation)
A renewed version of Optimized Serum, Hanyul’s anti-aging essence, was launched with a touch of dilussion’s new media on M Stage, Gangnam station.
It was a relaxing pine tree trail fully realized in the forest of silver buildings in the middle of the busiest area of Seoul.
Upon entering the booth, calming scent of brown pine needle, main ingredient of Optimized Serum welcomes you. The space is also filled with pleasant breeze tinkling your ears and sound of birds’ singing to you. The inner facade of the space was projected with video of pine forests that were shot in an actual location. The message of the event, Hanyul’s Anti-aging Walk in Brown Pine Tree Forest, was simple: give a good rest to your tired skin. The booth was made in a L-shape to give walkers as much space as possible in a limited space to walk on the pile of pine needles that we literally collected in a forest in an attempt to provide them with all five-sense experience.
At the end of the journey, they were given an opportunity to sit back comfortably, have their skin checked and experience Hanyul’s Optimized Serum. The project turned out to be a success as over 5,000 people enjoyed a pleasant rest in Hanyul’s Anti-aging Walk in Brown Pine Tree Forest during the 7-day experience event.
Hanyul’s Anti-aging Walk in Brown Pine Tree Forest was placed in the middle of building forest.
The exterior facade was wrapped with images of actual pine tree forests. Reflective acrylic materials attached along with pine trees represent a pine tree trail brought to life in the forest of buildings.
Come on in. Do have a walk on the pleasant pile of brown pine needles and enjoy refreshing breeze. They were given an opportunity to have their skin checked and experience the product. Sample products were handed out as give-aways.
At the end of the trail is a station where you can discover more about your skin characteristics.
It is a surprise event. So many curious people are gathered here! Guess who will be the winner of Hangul’s Optimized Serum.
Hanyul’s Anti-aging Walk in Brown Pine Tree Forest is glowing beautifully in the night of the city.
Although it rained a lot for two days during 7-day event period, thousands of people experienced Hanyul’s Anti-aging Walk in Brown Pine Tree Forest (opened for half-a-day on the last day).
During the event period, Hanyul’s Anti-aging Walk in Brown Pine Tree Forest was covered by various media and shared on Hanyul’s official SNS page.
Media coverages on this event are available on the following links.